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Case Study / Salesforce CPQ Catalog Simplification

Salesforce CPQ Catalog Simplification

Led Salesforce CPQ catalog simplification, combining product-usage analysis with input from Sales Operations and Billing. Defined requirements for configurable products and validated quotes, contracts and invoices.

Catalog analysisConfigurable productsQuote-to-invoice validation

The work

At RealPage, I led Salesforce CPQ catalog simplification, combining product-usage analysis with input from Sales Operations and Billing. I defined requirements for configurable products and validated quotes, contracts and invoices.

The catalog had grown to thousands of SKUs, including unused and duplicate entries that added complexity to orders and billing. I was assigned to simplify it and determine an approach that preserved the product differences customers needed.

CompanyRealPage
PlatformSalesforce CPQ
ResponsibilityUsage analysis, requirements and validation
CollaborationProduct, Pricing, Sales Operations and Billing

How the approach took shape

I analyzed product usage to identify unused and overlapping entries. A walkthrough with Sales Operations showed how they selected products for quotes: several similarly named SKUs represented the same underlying product with different options.

The usage data identified the overlap; the walkthrough explained why those variations existed. That informed the recommendation to use configurable base products, options and add-ons in place of separate SKUs for each variation.

Reconstructed catalog structureIllustrative before-and-after example. These are generic labels, not original catalog records.

Before · separate variations

Each variation has its own SKU.

  • Product · variation A
  • Product · variation B
  • Product · variation C

After · configurable product

A base product carries the configurable choices.

Base product

Configurable options

Add-ons where needed

What I defined and validated

I defined the requirements and coordinated decisions across Product, Pricing, Sales Operations and Billing. The work needed to preserve valid product choices while changing how those choices were represented in the catalog.

I validated the resulting configurations through quotes, contracts and invoices, then coordinated UAT and sign-off. The checks followed the product selection through to its downstream documents and billing output.

Outcome

The catalog was reduced by more than 50% while preserving the differences customers needed. Quote cycle time and downstream billing-error changes were not separately measured.